When we first made the decision to redesign 1928.com (new site coming in October 2008), I reached out to a good friend of mine Lori Dicker. Lori is an amazing woman (who just happens to own Karma Media Labs, a social media think tank in Los Angeles) to discuss the possibility of her being involved in the marketing component of the job. She was working at home the day I dropped off our RFP. But she didn’t answer the door, Sherman did.
Bull Dog Bracelet
Sherman stole my heart. LA is a land of people who love their pets (I’m convinced more than the rest of country – look at the California weather). Everywhere I go, there are Shih Tzus, Golden Retrievers, Labs, Paris Hilton arm candy dogs and most recently – Bull Dogs.
Sherman reminded me of an idea the design team mocked up just to “see” how it would look. They were these kinda retro, definitely blingy stretch bracelets with the pictures of dogs, cats & horses in them. Of course you know I have a horse bracelet. So I went back to the drawing board and said, let’s try it. And thus, we developed some cute, fun bracelets featuring your favorite and frisky feline friends. My favorite of course: The Sherman Bull Dog Bracelet.
To tie it all together, I brought it back to a local charity we support:
Every month, 1928.com donates 5% of our gross profits to L.I.F.E. Animal Rescue. For all the items in the Pet Lovers collection we will donate 10%. L.I.F.E. is a non-profit, no kill rescue in the San Fernando valley that finds lifelong homes for dogs and cats.
