1928’s Jewelry Gal

Did you get a chance to see the vampire-inspired film “New Moon” yet?! It’s been a hit not only with the younger crowd but the mature crowd as well! Vampire fashion is nothing new to us, last April we teamed up with HBO to have a variety of 1928 Jewelry pieces featured on Season 2 of the hit vampire show “True Blood”. There’s something about vintage jewelry that makes a vampire look as chic as ever! Below, are the 1928 pieces some of the cast wore in Season 2.

Currently, a new set of movies has hit the big screens, The Twilight Series, introducing their newest movie just this past weekend, “New Moon”. 1928 is inspired by jewelry from the set of “New Moon” and would love to hear from you! Let us know about a 1928 piece that you believe would have been a hit if placed in the movie. Style #’s or photos are welcomed! Comment below or send them to Our Facebook fan page. Check out our current pick for “New Moon” collection of the week, Shades of Night. Below are some of my favorite pieces from this extraordinary collection. Enjoy!

Courtesy of AMC

Now I just know that all you retro-fashionistas out there are simply chomping at the bit to get your Joan fix (I’m sorry, do you prefer a different fashion icon? Who? Why?) as interest in the new season picks up, so do sales of our pen necklace. I spoke with Anita in Customer Service who informs me that people are buying the 1960’s pen necklace to wear to their  season premier costume parties. Who are these fabulous people and why haven’t they invited me?

It’s still a little embarrassing to admit that we discovered the show due to it’s fans (of which we now proudly count ourselves, of course) who were calling us asking, “Where can I get Joan’s pen necklace?” These er, mad fans actually scared us at first, but we recovered.

We even threw a Joan Holloway lookalike contest, remember?

Ah, the good old days.

Will you be Mad Men-partying on Sunday?

A few months ago, Sonia White joined our company as Creative Marketing Director. Sonia, came from the television show, Clean House. Almost all the women who work at 1928 are in love with Clean House (and every other show on the Style Network). About the time  Sonia started working at 1928, we’d just launched our statement necklaces collection.

When Sonia made it it possible for us to have the opportunity to accessorize the Clean House girls for the upcoming season, we all screamed “Niecy needs 1928 bling! Trish too!” And off to blinging she went.

Our fashion lesson from this season of Clean House: EVERY WOMAN NEEDS COPPER & TOPAZ.

Here’s our polyvore set dedicated to Niecy’s impeccable personal style.

Clean House’s Niecy Nash

Here’s Our polyvore set dedicated to Trish’s Southern Charm.

View 1928 Jewelry for Clean House Collection

We (like almost every other fashionista with a blog) have become obsessed with an amazing little site called Polyvore.com. Polyvore is an online fashion community that allows users to create outfits using its social sharing software. Users can visit all their favorite brands’ websites, clip product photos and create various works of art.

In the next few months, 1928 Jewelry is partnering with Polyvore to bring Polyvore users a more integrated accessorizing experience, a few exciting contests and a secret event. We’ve already integrated a feed of all our jewelry and accessories into Polyvore to make stylizing your perfect outfit easier.

Here are a few of the things we’ve created:

We Love Christina

Christina Applegate by 1928 Jewelry featuring 1928 jewelry

La Dolce Vita (for Macala)

Inspired by HBO’s True Blood

True Blood III by 1928 Jewelry featuring 1928 jewelry

This has been a whirl wind week for 1928 Jewelry, first the Girls In Tech Fashion & Beauty Summit and then the Streamy Awards.

What Are The Streamy Awards?

The Streamy Awards are like the Oscars or Emmys of the Internet. The Streamys honored excellence in Web Television across 24 creative categories, from acting and directing, to editing and special effects.

Web 2.0 effects how all brands engage their customers and including retail. Because of this, 1928 Jewelry was the official jewelry sponsor of broadcast personalities Shira Lazar (CBS/Fox/ABC), Laurie Percival (LALAWag), Anaiis Flox (OmgOmgOmfg), Michelle De Forest (NextNewNetworks) & Amanda Coolong (TechZulu). Female nominees also received statement necklaces from the 1928 Boutique collection.

The convergence of traditional & online news media is no different than the convergence of these two elements in Fashion & Retail. 1928 Jewelry is committed to being at the forefront this marriage. And making sure the iconic, pioneering women shine.

Photo: Ziv Gillat

Macala Wright, Director of Interactive Marketing for 1928 Jewelry wore 2028 Mixed Metals Collection. The Modern Circles Statement Necklace in Silver & Copper Tone is $48.00 & the Modern Circles Earrings are $24.00. Available at Macy’s & online at 1928.com.

Photo: Ziv Gillat

Streamy Awards Host Shira Lazar wore a Kelly Nishimoto dress with 2028 Spring Beauty Collection Necklace. The Vintage Pink Statement Necklace retails for $55.00 and Spring Beauty Stretch Bracelets retail for $38.00.

Photo: Jonathan Dingman

The Streamy After Party: Anaiis Flox wore the Cielo Rojo Crystal Necklace (no longer available) from 1928 Jewelry & Amanda Coolong wore the St. Petersburg Vintage Statement Necklace ($85.00, available online only) and matching Lever Back Earrings ($34.00).

Photo: Jonathan Dingman

The Streamy After Party: Francisco Dao of  Fast Company Magazine, Tony Cohen of iConverdge, Robyn Cohen of Girls In Tech, and Sarah Townsend of Social Vibe. Sarah is wearing Kelly Nishimoto Couture & a not yet release 2028 Jewelry Statement Necklace.

Photo By: Jim Alden

One of my favorite photos, Anaiis Flox & LALAWag.com Gossip Editor Laurie Percival. Both wearing limited edition 2028 Jewelry Statement Necklaces. Sorry, the one Anaiis is wearing is no longer available and the necklace Laurie is wearing will be release shortly. Both women are wearing Kelly Nishimoto dresses.

Photo By: Jonathan Dingman

Shira Lazar & Good Night Burbank Director/Creator Hayden Black.

Photo: Lan Bui, TheBuiBrothers.com

Setting the stage for the awards.

Photo: Lan Bui, TheBuiBrothers.com

iJustine made a beautiful appearance with her iPhone & Twitter “Fail Whale” necklace of course.

Photo: Lan Bui, TheBuiBrothers.com

Lisa Kudrow, Best Actress – Comedy Web Series, nominee.

Photo: Johnathan Dingman

LaLaWag.com editors Sean & Laurie Percival walking the Red Carpet.

Photo: Lan Bui, TheBuiBrothers.com

Tim Street’s French Maids presented the streamy awards.

Photo: TheBuiBrothers.com

Joss Whedon, creator of Buffy the Vampire Slayer, Angel & Firefly, won best comedy series for Dr. Horrible!

A large number of ladies ordering the 1960’s Inspired Pen Necklace from 1928 Jewelry have been commenting that they are going as Joan for Halloween. This leads me to wonder, “Who are these fabulous fashionistas?” And, “How can I get them to send me their pictures?”

Hello, contest time anyone?

In honor of all you 60’s stylin’ retro ladies, we are giving away one of our highly desired pen necklaces, this one accented with lovely violet crystals!

That’s right ladies, for those of you brave souls who will be wearing your Aquanet sprayed red haired wigs, bullet bras and cat eye makeup… Get a picture to us by midnight 11/14/08 and on November 19th we will announce our winner! (Who will be judged by me, my boss and some random guy down the hall.) Entries will be judged on creativity and interpretation, so even if you’re not a dead ringer for J.H., send in your pics, you just might win!

How to enter:

Send us a photo of you as Joan Holloway to: jenb.1928@gmail.com

Hope you are the best of the bombshells!

Thanks to Anita in customer service for bringing this to my attention…

Apparently Joan Holloway, that delicious, sexpot redhead on Mad Men who is the 60′ equivalent of “a cross between a mother and waitress,” wears a gold tone vintage style pen necklace in nearly every epsiode.

Fans are desperately seeking a reproduction of this item. Anita is fielding both calls and emails asking, “Is this necklace by 1928 Jewelry?” Hmm, great question…

The story: What We Know About the Actual Prop

Found while shopping at an open air market in Pasadena California, by the mysterious “Janie” the necklace is pure vintage.

But is it 1928 vintage inspired, an older 1928 design or somebody else’s?

Pics of Joan Holloway’s gold tone pen necklace are leading to “maddening” answers from our design team here, “Well, it looks like some of our older stuff .” to “Maybe from back in the early days.” to “Can you make it bigger can we see the item closely” and “Can you get me a photo of the clasp?”

The verdict is: Yes, it is one of our pieces from when we first opened in the late 1960s. Sadly, the only place you can find the original vintage gold pen necklace is either eBay or your local antique shop. But, the good news is, we offer a slighly more modern replica on 1928.com! And, it’s only $20 bucks…

photos courtesy of AMCTV.com