Jewelry Blog by 1928

Last week was busy for the women at 1928, we worked hard to open a new 1928 Boutique outlet store. Did you know that we had local outlet stores in the Los Angeles area?

As a matter of fact, we don’t have one store, we have two! Both jewelry outlets are located in Burbank and easily accessible from Los Angeles, Pasadena, Simi Valley or Santa Monica. For those wanting to find deals, I don’t even think Orange County’s too far a drive to find amazing pieces and one-of-a-kind pieces.

The stores carries all the 1928 lines, including 1928 boutique, discontinued 2028 and Antiquities Couture. And for you vintage loving divas, if you look closely, you’ll find original samples (never produced) and some pieces that are 10, 15 or even 20 years old! Talk about retro cool.

The Magnolia St. Store is open Monday through Saturday from 10AM to 5PM  and the Empire St.  Store is open Tuesday through Saturday 10AM to 5PM. Stop by and discover amazing earrings, necklaces, bracelets, brooches and other gifts.

Tagged: bracelets, brooches, discount outlet stores, earrings, find, jewelry, los angeles vintage jewelry, los angeles vintage stores, Vintage

1928′s been known for vintage style jewelry for over 40 years, in the past year, there’s been a major revival if Art Deco and Art Nouveau style jewelry. But what exactly is Art Deco? Where did it come from? What inspired Art Deco? Well, our friends at La Petite Blog have created the ultimate guide to understanding Art Deco.

George Barbier

Art Deco

THE IN SKIN

The rich texture of shagreen- a leather originally made of horsehide and popular in the twenties & thirties- lives on in a faux version by Dransfield & Ross.
Above: Mushroom Blackline Faux Shagreen Boxes
Large (H:4″, W:9″, D:7″), $85; Medium, $65; Small, $45
DransfieldandRoss.com

MACHINE-AGE GLAMOUR

A shimmering mix of Swarovski crystals, gilded metal and a gold plate can’t hide the industrial inclinations of the Dior Art Bracelet.
Christian Dior, 212 931 2950

ALL IN THE LINES

Leather tub chairs and a rug with circular sweeps define the entrance hall of the historic Eltham Palace in London.

WRAP LEGEND

WORLDLY WALLS

REBORN CLASSIC

HOLLYWOOD’S NEW ‘IT’ HOME

MEMORY UPGRADE

Tagged: art deco, bracelets, buy, events, hollywood, jewelry, Vintage

Unless you are wearing it! Blue is a huge color for summer and early fall. We are in love with neutral tones of blue, denim & Lapis especially. Here’s our vintage-inspired look suitable for the office place, happy hour networking events or that “Because I Beautiful” Saturday shopping extravaganza.

Bracelet: 2028 Lapis Blue Enameld Stretch – $38.00

Earrings: 2028 Bohemian Blue Chandelier Earrings – $32.00

Necklace: Montana Blue Triple Strand Necklace – $24.00

Tagged: bracelets, earrings, events

Mother’s Day is just around the corner, May 10th! It got me thinking about what I would get the special women in my life. While I was fortunate to grow up with an amazing woman who I had the privilege to call “mom”; not everyone grew up with their mother. Some of us were raised by an aunt, our grandmother or where adopted.

Not matter what, we’ve all had someone who influenced us as we developed and played a major role in the woman we became today. Someone who GAVE us everything they could in order for us to succeed in life. Here are our recommendations for that woman:

For Mom (Step Moms & Foster Moms Included)

1.  Silver Tone Heart “Peace” Toggle Necklace – $24.00 (also available in Gold)

2.  Antique Gold Heavy Heart Bracelet – $48.00

3.  Crystal Fantasy Earrings – $75.00

For Grandmother (Aunts & God Mothers Included)

1. Manor House Pearl Pendant Necklace – $30.00

2. Swarovski Crystal & Genuine Pearl Earring & Necklace Set – $49.00 (regularly $72.00!)

3.  Vintage Marcasite & Gold Flower Brooch – $100.00

For The Woman Who Made Life Memorable (Any One Who Influenced You)

1. Silver Tree of Life Necklace – $28.00

2. Vintage Pink Oval Pendant Necklace – $48.00

3. Swarovski Crystal Y-Necklace – $65.00

To celebrate Mother’s Day, here’s your special discount! Just enter one of the following codes at checkout on 1928.com:

• $20 off your purchase of $75.00 or more – showlove20
• $40 off your purchase of $150.00 or more – showlove40

Tagged: bracelets, brooches, earrings, for grandma, for mom, gifts under $100, mother's day gifts, Vintage

So we’ve been creating some amazing things around here: We wanted to give you a preview and here your thoughts:

1. Do you or don’t you like it?

2. How would you wear it?

3. What would you pay?

Ready? set? SHARE!

This bracelet is really cool. It’s has ivory white enameled flowers with crystal centers. The polished gold tone bracelet is more of a cuff style, opening and closing on a hinge. It’s about 1.5″ wide.

Gold Costume Bracelet

This beauty has me quivering in my boots! The necklace is very modern with an industrial, slight gothic vibe. I love the mixed metals – the antiqued gold and black. Very similar to chain mail no? The collar is about 2 5/8″ wide.

Costume Chainmail Necklace

Tagged: bracelets, Costume, costume jewelry, new products, statement necklaces, vintage jewelry

When we first made the decision to redesign 1928.com (new site coming in October 2008), I reached out to a good friend of mine Lori Dicker. Lori is an amazing woman (who just happens to own Karma Media Labs, a social media think tank in Los Angeles) to discuss the possibility of her being involved in the marketing component of the job. She was working at home the day I dropped off our RFP. But she didn’t answer the door, Sherman did.

Bull Dog Bracelet

Sherman stole my heart. LA is a land of people who love their pets (I’m convinced more than the rest of country – look at the California weather). Everywhere I go, there are Shih Tzus, Golden Retrievers, Labs, Paris Hilton arm candy dogs and most recently – Bull Dogs.

Sherman reminded me of an idea the design team mocked up just to “see” how it would look. They were these kinda retro, definitely blingy stretch bracelets with the pictures of dogs, cats & horses in them. Of course you know I have a horse bracelet. So I went back to the drawing board and said, let’s try it. And thus, we developed some cute, fun bracelets featuring your favorite and frisky feline friends. My favorite of course: The Sherman Bull Dog Bracelet.

To tie it all together, I brought it back to a local charity we support:

Every month, 1928.com donates 5% of our gross profits to L.I.F.E. Animal Rescue.  For all the items in the Pet Lovers collection we will donate 10%. L.I.F.E. is a non-profit, no kill rescue in the San Fernando valley that finds lifelong homes for dogs and cats.

Tagged: bracelets, charity, dog bracelets, find, marketing

It’s spring and we need color!

Our toes crave pedicures so they can be set on display in sandals, our skin craves vibrant floral smells to lift our mood while at work and our wrists crave bright shiny metal objects that bling and jingle.

Vintage Pink Bracelets

Here’s one of our first recommended looks for spring: Boho Chic meets Whimsical Vintage.

• 2028 Jewelry – Bohemian Pink Bracelet: $38.00
• 1928 Jewelry – Copper & Amethyst Stretch Bracelet: $24.00
• 2028 Jewelry – Bohemian Enameled Bracelet – $38.00
• 1928 Jewelry – Vintage Flower Pendant Necklace – $24.00
• Earring Recommendation – Amore Rose Gold Vintage Lever Back Earrings – $16.00

Tagged: bracelets, earrings, floral, jewelry, Vintage

This has been a whirl wind week for 1928 Jewelry, first the Girls In Tech Fashion & Beauty Summit and then the Streamy Awards.

What Are The Streamy Awards?

The Streamy Awards are like the Oscars or Emmys of the Internet. The Streamys honored excellence in Web Television across 24 creative categories, from acting and directing, to editing and special effects.

Web 2.0 effects how all brands engage their customers and including retail. Because of this, 1928 Jewelry was the official jewelry sponsor of broadcast personalities Shira Lazar (CBS/Fox/ABC), Laurie Percival (LALAWag), Anaiis Flox (OmgOmgOmfg), Michelle De Forest (NextNewNetworks) & Amanda Coolong (TechZulu). Female nominees also received statement necklaces from the 1928 Boutique collection.

The convergence of traditional & online news media is no different than the convergence of these two elements in Fashion & Retail. 1928 Jewelry is committed to being at the forefront this marriage. And making sure the iconic, pioneering women shine.

Photo: Ziv Gillat

Macala Wright, Director of Interactive Marketing for 1928 Jewelry wore 2028 Mixed Metals Collection. The Modern Circles Statement Necklace in Silver & Copper Tone is $48.00 & the Modern Circles Earrings are $24.00. Available at Macy’s & online at 1928.com.

Photo: Ziv Gillat

Streamy Awards Host Shira Lazar wore a Kelly Nishimoto dress with 2028 Spring Beauty Collection Necklace. The Vintage Pink Statement Necklace retails for $55.00 and Spring Beauty Stretch Bracelets retail for $38.00.

Photo: Jonathan Dingman

The Streamy After Party: Anaiis Flox wore the Cielo Rojo Crystal Necklace (no longer available) from 1928 Jewelry & Amanda Coolong wore the St. Petersburg Vintage Statement Necklace ($85.00, available online only) and matching Lever Back Earrings ($34.00).

Photo: Jonathan Dingman

The Streamy After Party: Francisco Dao of  Fast Company Magazine, Tony Cohen of iConverdge, Robyn Cohen of Girls In Tech, and Sarah Townsend of Social Vibe. Sarah is wearing Kelly Nishimoto Couture & a not yet release 2028 Jewelry Statement Necklace.

Photo By: Jim Alden

One of my favorite photos, Anaiis Flox & LALAWag.com Gossip Editor Laurie Percival. Both wearing limited edition 2028 Jewelry Statement Necklaces. Sorry, the one Anaiis is wearing is no longer available and the necklace Laurie is wearing will be release shortly. Both women are wearing Kelly Nishimoto dresses.

Photo By: Jonathan Dingman

Shira Lazar & Good Night Burbank Director/Creator Hayden Black.

Photo: Lan Bui, TheBuiBrothers.com

Setting the stage for the awards.

Photo: Lan Bui, TheBuiBrothers.com

iJustine made a beautiful appearance with her iPhone & Twitter “Fail Whale” necklace of course.

Photo: Lan Bui, TheBuiBrothers.com

Lisa Kudrow, Best Actress – Comedy Web Series, nominee.

Photo: Johnathan Dingman

LaLaWag.com editors Sean & Laurie Percival walking the Red Carpet.

Photo: Lan Bui, TheBuiBrothers.com

Tim Street’s French Maids presented the streamy awards.

Photo: TheBuiBrothers.com

Joss Whedon, creator of Buffy the Vampire Slayer, Angel & Firefly, won best comedy series for Dr. Horrible!

Tagged: AVFlox, bracelets, fashion, FrenchMaidTV, Girls In Tech, iJustine, jewelry, joss whedon, LaLaWag, lisa kudrow, macala wright, marketing, photos, statement necklaces, streamy awards

We are really exited to bring you jewelry in our Antiquities Couture line; the Vintage Couture collection features new necklaces, earrings, bracelets and brooches. The design influence was eclectic, from the Renaissance to Edwardian, Art Deco to the Sixties, it’s here. All pieces are nickel free and made in the USA. 

To celebrate, our online readers are getting 35% off their entire order and free shipping – for 35 HOURS ONLY. Just enter the code:35hours at check out at 1928.com.

Featured Above:

• 40612 – The Serpent Necklace – $65.00
• 38215 – The Spider Brooch – $95.00
• 38020 – The Art Deco Brooch – $48.00
• 24236 – The Bumble Bee Earrings – $48.00
• 60900 – The Serpent Bracelet – $48.00

Tagged: 1928 jewelry, bracelets, brooches, earrings, free, Jewelry Discounts, Vintage

Kate Winslet wasn’t the only one who shined at the 2009 Golden Globe Awards. Best actress nominee Christina Applegate combined Sophia Loren style with Joan Holloway hair. But what caught our eye, aside from the pale yellow satin Roberto Cavelli dress, were was her vintage-inspired statement necklace. Designed by Lorrain Schwartz, the 50-carat diamond flower and leaf necklace necklace added organic glam to her 1960s look.

But here’s the dilemma – not all of us can afford vintage celebrity bling. As I drooled over this outfit and dress, I realized that 1928 Jewelry has a comparable, much more affordable piece (and matching earrings) that would almost rival the fine jewelry version.

So here’s how to achieve Christina’s vintage style without hurting your pocket book: 2028 Bellissimo Giardino Collection.

PSST – Look closely, it comes in two tones – Antique Black (Hematite) and Polished Brass! It’s also hand-enameled with real Swarovski crystals.

• Blue & Polished Brass Flower Necklace – $125.00 (featured above)
• Blue & Polished Brass Petite Earrings – $25.00 (featured above)
• Blue & Polished Brass Cuff Bracelet – $48.00
• Blue & Antique Black Collections – View Here

And if you want strapless jewel tone yellow dress, we recommend:

• Bubble dress by Nicole Miller at Nordstrom – $290.00
• Maggie Marigold dress from Windsor – $129.90!

Tagged: bracelets, celebrity, christina applegate, earrings, jewelry, kate winslet, lorrain schwartz, nordstrom, roberto cavelli, statement necklaces, Vintage