April 17th, 2009 comments:
When we first made the decision to redesign 1928.com (new site coming in October 2008), I reached out to a good friend of mine Lori Dicker. Lori is an amazing woman (who just happens to own Karma Media Labs, a social media think tank in Los Angeles) to discuss the possibility of her being involved in the marketing component of the job. She was working at home the day I dropped off our RFP. But she didn’t answer the door, Sherman did.
Bull Dog Bracelet
Sherman stole my heart. LA is a land of people who love their pets (I’m convinced more than the rest of country – look at the California weather). Everywhere I go, there are Shih Tzus, Golden Retrievers, Labs, Paris Hilton arm candy dogs and most recently – Bull Dogs.
Sherman reminded me of an idea the design team mocked up just to “see” how it would look. They were these kinda retro, definitely blingy stretch bracelets with the pictures of dogs, cats & horses in them. Of course you know I have a horse bracelet. So I went back to the drawing board and said, let’s try it. And thus, we developed some cute, fun bracelets featuring your favorite and frisky feline friends. My favorite of course: The Sherman Bull Dog Bracelet.
To tie it all together, I brought it back to a local charity we support:
Every month, 1928.com donates 5% of our gross profits to L.I.F.E. Animal Rescue. For all the items in the Pet Lovers collection we will donate 10%. L.I.F.E. is a non-profit, no kill rescue in the San Fernando valley that finds lifelong homes for dogs and cats.
Tagged: bracelets, charity, dog bracelets, find, marketing
February 10th, 2009 comments:
The Black Card Circle Foundation hosted it’s Black Tie Charity Event at the Ritz-Carlton Residences in Los Angeles, California.
On February 7th, 2009, 1928 Jewelry had the distinct pleasure of sponsoring The Black Card Circle Foundation’s semi-annual black tie event. Supporters and donors alike attended to make a difference supporting the 501(c)(3) Black Card Circle Foundation (BCCF) and the two beneficiary charities for the evening: New Horizons and Project by Project, two IRS recognized 501(c)(3) not-for-profit organizations that promote Self-Reliance and Sustainability. You can follow BCCF on Twitter or via Causes.
The Jewelry – vintage Inspired 1928 Jewelry Collection – Ciejo Rojo.
Hand-rolled cigars, they couldn’t help but remind us of Humphrey Bogart and Casablanca.
The Bling – we shop so much we can speak Italian.
The beautiful Nikola Rachelle performed sultry jazz/ R&B songs with a voice that rivals Adele & Joss Stone. Does anyone know who she really is?
Carlos Santana donated an autographed guitar.
Publicist & Los Angeles Online Personality Amanda Coolong wore vintage couture, Macala’s Manolos and 1928 Jewelry.
Black Card Circle President Lotay Yang & Artist Natasha Heathcoat
Black Card Circle Marketing Director Mike Prasad
What was in the bag? Maserti swag, 1928 Jewelry, Gingi Cosmetics and more!
Courvoisier tastings and hand rolled cigars were on the table that night.
The beautiful Tara Hunt shined.
Photos courtesy of Kerry Moy.
Tagged: causes, charity, events, jewelry, photos, Vintage
January 1st, 2009 comments:
How To Create A Wardrobe That Is Uniquely You
Before you can even start thinking about creating a wardrobe that is uniquely you, you need to know what’s in your closet and you have to be prepared to clean out that closet. According to the lovely, Genevieve Gorder, a good closet cleaning (or any home/life organization project) will yield a 30% reduction in what currently occupies it. Scary thought right?
Here are the first three things you must do in order to accomplish complete closet organization. Be prepared to spend about 1/2 a day doing this.
1. Start with what’s in you closet.
I want to know what’s in your closet. Is your closet the closet that every modern woman has? Is it filled with shoes, belts, robes, clothes and more than a few random boxes that contain “You Life For The Past Five Years”? If so, read on.
If your closet has anything in it aside from clothing and accessories, it needs to come out. Nothing should be in the closet but clothing. So your taxes, photo albums and yearbook from junior high need to go. Put them in your living room and get them out of the way, you are gonna need the space they occupy.
Note: If you live in a studio apartment, you may be exempt because of the limitation of space. But it’s still good to assess what you have in those boxes. To great ideas on how to organize what’s in those boxes, check out Real Simple’s archives for Organization Strategies.
Once you’ve pulled our all non-clothing related items, you are ready reassess and rediscover.
2. Dear Lady, Let’s Assess.
Okay, this is the scary part – assessment. I find the easiest way to assess what I have and what I need is to pull our what currently resides in my closet and spread it across my bedroom (and part of my bathroom and living room). I also take out what’s in dresser drawers and under the bed. This way, you can visually move around and see what you have. Assessment starts with the obvious – so what you need to toss out; things that must go are:
• Things that are too big
• Things that are too small
• Anything that is stained
• Anything that is tattered
• Anything that is worn-out
• Anything that is piling
• Anything that is really faded
• Anything that has lost it’s shape
If it’s too big or too small but in good condition, then donate it to a local women’s charity.
If it’s just “gone wrong,” into the trash bin it goes. Say your good-byes and toss it!
When in doubt, I don’t believe you should throw it out! If you have something in your closet that you are quite sure if it’s okay to wear, then take a second and try it on. If it’s too big or too small, then it’s gotta go. But if you put it on, and realize that you haven’t been wearing some fabulous article, then save it, put it back on the hanger and put it aside. You will later want to accessorize this fancy frock. Likewise, if it was really expensive, and it’s a piece that you could work into a few different clothing stories (outfits) then keep it. Quality always gets farther than quantity.
Next Steps
Once you have pilfered your closet like you pilfered the fridge for some Ciao Bella Cabernet Sorbeto last night, you should have a clearly defined pile of “Going to Goodwill” and a pile “Going To Clothing Heaven.” Load the bags into the car and remove all temptation to salvage that Snoopy t-shirt that your high school boyfriend gave you freshman year. You just don’t need it.
3. Closet Accessories
Let me start by saying, congratulations! You have just taken the first steps towards a more organized closet. It’s not easy, throwing out clothes, or getting rid of anything that may have sentimental value can take an emotional toll on the best of us. But it’s very liberating to let go of the past, and that is what New Year’s resolutions are all about – out with the old and in with the new.
Okay, before you can go any further with the inventory what is left and what it’s hanging on and stored in. Do you have crappy old plastic hangers that were 20 hangers for $2.00 at Target? Do you store shoes in a crate, in boxes or just randomly pile them in your closet? That’s not good.
You must remedy this quickly – and that entitles you to a trip to home organization heaven a.k.a. The Container Store. When you organize your closet, you have to keep it looking good, you have to have the right accessories – and The Container Store is the best mecca of creating a storage solution on any budget I can think of. Yes, you can also go to Target – they actually have really cheap, more than acceptable, wood hangers.
What You Need
- Wooden Hangers – Did you know the proper hangers can help you extent the life of your hanging clothes?
- Drop-Front Shoe Boxes – Sturdy, attractive boxes allow you to keep your shoes protected. You can’t see through the original box they came in girls.
- Fabric-Covered Boxes – This is where I put sweaters I don’t use, accessories that are out of season or just things I don’t need to grab every five minutes.
- Wall hooks – need extra hooks to hand belts, bath robes or scarves, get our your drill and just do it yourself. A four pack costs about $8.00!
Once you have gotten these together, you are ready for Step Two. Stay Tuned For More!
Until then, here are some very useful resources.
Closet Accessory Sites
Newsletters & Articles:
Expert Village’s Video Series On Closet Organization
Tagged: charity, closet organization, How To Articles, resolutions, Video
December 26th, 2008 comments:
Not everything is light-hearted and beautiful in life, sometimes I think people forget that there are tens of thousands of people facing issues of abuse issues every day. For me, child abuse is an issue that too many sweep under the rug, because people are afraid to speak up or get involved. Well speaking up or at least bringing suspected abuse to the attention of someone who’s in a position to help can save the life of a child. In an effort to bring awareness to some the biggest issues in the US today, the “I’m Tired” campaign was launched.
So what can you do?
While we all don’t have time in our lives to volunteer, we can always get involved.
The “I’m Tired of” bracelet concept was sparked by the success of Lance Armstrong’s effort to raise money for cancer with a simple silicone bracelet. When they set their criteria, they decided that, like Armstrong’s, first and foremost, it had to be inexpensive so everyone could afford it.
These eco friendly and fashionable bracelets have quickly become a celebrity favorite. Jenny McCarthy, Lance Bass, Shannon Elizabeth, Willa Holland, Kim Kardashian, and Christina Milian are all fans of the bracelets.
What are you tired of? Cancer, Global Warming, AIDS, Animal Cruelty, Diabetes, Heart Disease, World Hunger, Alzheimer’s, Autism, Child Abuse and more bracelets are available at www.imtiredonline.com.
For every $10 bracelet sold, they donate $5 (that’s half) to important causes. You pick the cause and your bracelet and the donation will automatically be made on your behalf.
So what are you going to actively say you are TIRED of?
Tagged: causes, charity, Jewelry Contests
