Did You Know We’re Local?

Posted on June 30, 2009 by Jen

Last week was busy for the women at 1928, we worked hard to open a new 1928 Boutique outlet store. Did you know that we had local outlet stores in the Los Angeles area?

As a matter of fact, we don’t have one store, we have two! Both jewelry outlets are located in Burbank and easily accessible from Los Angeles, Pasadena, Simi Valley or Santa Monica. For those wanting to find deals, I don’t even think Orange County’s too far a drive to find amazing pieces and one-of-a-kind pieces.

The stores carries all the 1928 lines, including 1928 boutique, discontinued 2028 and Antiquities Couture. And for you vintage loving divas, if you look closely, you’ll find original samples (never produced) and some pieces that are 10, 15 or even 20 years old! Talk about retro cool.

The Magnolia St. Store is open Monday through Saturday from 10AM to 5PM and the Empire St. Store is open Tuesday through Saturday 10AM to 5PM. Stop by and discover amazing earrings, necklaces, bracelets, brooches and other gifts.

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Five Inspirational Women To Know in 2009

Posted on May 1, 2009 by Jen

I’m always amazed by the women that wear our jewelry. The all possess this innate ability to take a piece and make it theirs and mold it to fit their own personal style.

I find myself saying, “WOW! How did you figure that out? I never in a million years would’ve thought to pair pair that earring with that necklace.” The women that wear 1928, 2028 or Antiquities Couture use their accessories to tell the story of who they are and what their personal style is.

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Melissa Pierce

Melissa Pierce is an amazing woman whom I had the distinct pleasure of accidentally living with at SXSW this year (in a posh, upscale hotel of course). Don’t call her a mommy blogger, she won’t identify with the term (she may just cut you). She is female documentary film maker making a movie called Life In Perpetual Beta. In the film, she poses the question of: Is A Planned Life Worth Living? She interviews some of the most brilliant minds in business today, including Zappos.com CEO Tony Hsieh, Social Marketing Guru & Author Seth Golden, Twitter Founder Evan Williams. Melissa prefers her 1928, shaken with extra “blingy hotness”.

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Shira Lazar

Recently nominated to the list of LA’s People To Watch in 2009 (via LA Weekly), Shira Lazar is a force to be reckoned with. Shira is known for for her media work on KTLA, NBC, CBS and the Reelz Channel. She saw the rise of the web early on, she embraced new media and has become “the human manifestation of the convergence of tech and entertainment” (Alexia Tsotsis). Shira, who just *happens* to be the stepsister of American Apparel’s Dov Charney, is causing quite commotion in Los Angeles with her avante garde reporting style. Best of all, she rocks Macy’s 2028 Jewelry with just about everything she wears – on camera and off.

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Tara Hunt

Tara Hunt gives the term business savvy female entrepreneur a whole new meaning. Author of the soon to be released book The Whuffie Factor: Using Social Networks To Build Your Business, Tara gives her audience (speaking, written or in pictures) a no nonsense explanations of how companies can use social media to build brand awareness, equity and customer loyalty online. She even has amazing PowerPoint presentations that you can download on SlideShare to help your company understand social media. 1928 Jewelry was proud to be her jewelry sponsor this year at the SXSW Interactive Festival in Austin, TX.

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Stephanie Agresta

Stephanie Agresta is another marketing guru sans brilliant business woman who loves the Antiquities Couture & 2028 Jewelry lines. We love Stephanie’s business style; practical and holistic. She helps clients navigate through the complexities of online marketing with one-on-one consulting and develop plans that promote their products and services through social media. She’s the brains behind Microsoft TechSet events, the InternetGeekGirl blog and runs Affiliate Karma (which means she knows affiliate marketing like no one’s business).

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Alexia Tsotsis

Most people, unless you’re a Los Angeleno Tech Scene member, may not know the gorgeous, kind and incredibly talented Alexia Tsotsis. Alexia is the newest addition to the LA Weekly’s editorial staff (her work also appears in New York’s Village Voice). Alexia jumped at my radar at a Digital LA event, I finally cornered her at TwiistUp and got to know her. This petite, unassuming girl turned out to be a writing powerhouse. I was floored. I kept running into her in around Los Angeles and finally handed her 1928 Jewelry. I had to have our jewelry on someone that makes a room glow when she walks in. Alexia is just getting started but I expect to see great things from her. Hopefully we get a bit of credit for sparking her ascent up the media ladder.

There’s Something About Sherman

Posted on April 17, 2009 by Jen

When we first made the decision to redesign 1928.com (new site coming in October 2008), I reached out to a good friend of mine Lori Dicker. Lori is an amazing woman (who just happens to own Karma Media Labs, a social media think tank in Los Angeles) to discuss the possibility of her being involved in the marketing component of the job. She was working at home the day I dropped off our RFP. But she didn’t answer the door, Sherman did.

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Bull Dog Bracelet

Sherman stole my heart. LA is a land of people who love their pets (I’m convinced more than the rest of country – look at the California weather). Everywhere I go, there are Shih Tzus, Golden Retrievers, Labs, Paris Hilton arm candy dogs and most recently – Bull Dogs.

Sherman reminded me of an idea the design team mocked up just to “see” how it would look. They were these kinda retro, definitely blingy stretch bracelets with the pictures of dogs, cats & horses in them. Of course you know I have a horse bracelet. So I went back to the drawing board and said, let’s try it. And thus, we developed some cute, fun bracelets featuring your favorite and frisky feline friends. My favorite of course: The Sherman Bull Dog Bracelet.

To tie it all together, I brought it back to a local charity we support:

Every month, 1928.com donates 5% of our gross profits to L.I.F.E. Animal Rescue. For all the items in the Pet Lovers collection we will donate 10%. L.I.F.E. is a non-profit, no kill rescue in the San Fernando valley that finds lifelong homes for dogs and cats.

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The Story of Spring Beauty, Summer Romance & A Vintage Statement Necklace

Posted on March 27, 2009 by Jen

It’s here, it’s here, it’s here! We’ve waited – impatiently – and our favorite collections has arrived. Spring Beauty Collection features the first in a series of vibrant statement necklaces being offered in the 2028 Line. The necklace features rose gold tone metal and salmon, magenta and fuchsia faceted beads strung together in a bib shape. There is a beautiful, tiny little hand enameled butterfly in the corner also.

Best of all, the necklace is only $55.00! How is that for thrifty, fabulous recessionista find?

Vintage Statement Necklace

Kate Winslet’s Vintage Style Inspires Our Jewelry

Posted on February 20, 2009 by Jen

I’ve always loved Kate Winslet.

I “met” Kate in 1997; she played the pale skinned, fiery haired Rose Dawson opposite the boyishly handsome Leonardo DiCaprio in Titanic. Kate wasn’t the rail thin actress that mass media emulates in movies and fashion magazines. She was soft, she had curves.

I loyally followed her through Hideous Kinky, Faeries, Holy Smoke, Quills, Eternal Sunshine of the Spotless Mind, Finding Neverland, Little Children, The Reader, all the way down Revolutionary Road. She’s a woman who’s played many characters. some sophisticated and some unglamorous. It was the roles that weren’t glamorous that made me love her more. No matter how plain (Quills) or unsexy (Little Children) her character was supposed to be, it was never fooled. Her confidence made her sexy, and it oozed off the screen. That made her more beautiful; she represented an ideal of women that was attainable in society.

A few months ago, she graced the cover of my Vanity Fair in a beautiful homage to Catherine Deneuve (think Indochine) in Belle de Jour. But Kate has never won a major International award for her role in a film until this year where she took two Golden Globes for her role in The Reader.

I stood in my living room, jumping up and down, screaming. I was as flustered as she was. I was excited and crying. I was so proud of her. I was like, “Stop apologizing to Angelina! This is about you!”

Kate Winslet represents timeless beauty, she represents real women and obtainable goals. Her Golden Globe was not only representative of her talent as an actress, it acknowledged realistic body images of women. So thank you Kate, and here’s a modern meets vintage 2028 Jewelry collection we dedicate and inspired by you.