Christina Hendricks (Joan Holloway) Returns for Mad Men Season 4!

Posted on July 20, 2010 by Annie

Photo: AMCTV.com

joanmadmen 300x203Christina Hendricks (Joan Holloway) Returns for Mad Men Season 4!

Photo: AMCTV.com

Earlier this year, full-figured Christina Hendricks graced the cover of New York Magazine, and the Vancouver Sun commented about her “dangerous curves” saying:

“The recently married Hendricks is quietly becoming the guilty pleasure of males—and females—across North America, and the reason why is simple; she’s real.”

We’ve seen her for three seasons as Joan Holloway, the signature pen-necklace wearing, hot office manager for Sterling Cooper Advertising Agency on New York’s Madison Avenue. She’s not only hot on the show but off, with people buzzing about her, and her figure, all over the media.

Mad Men is set in the 1960s, peak of the fun retro era—the era of pop art, false lashes, Jackie Kennedy, pastel colors and the death of Marilyn Monroe, whom Joan compares herself to. Like the other characters, Joan Holloway has a fashion-perfect 1960s wardrobe and the show’s costume designer consistently nails it!

I always know when Mad Men season is approaching because that’s when our 1960s inspired pen necklace sells like crazy! If you recall, back in 2008, we had our very own Joan Holloway contest on who could imitate the character best donning our pen necklace, and the winner from New York got it down pretty well. (See for yourself by clicking on the bolded link.)

We’re excited for the new season! And be on the lookout for our compilation of Joan Holloway-inspired jewelry coming soon!

Mad Men Season 4 premiers on Sunday, July 25, 10/9c.

Mad Men Season III!

Posted on August 13, 2009 by Jen

Courtesy of AMC

Now I just know that all you retro-fashionistas out there are simply chomping at the bit to get your Joan fix (I’m sorry, do you prefer a different fashion icon? Who? Why?) as interest in the new season picks up, so do sales of our pen necklace. I spoke with Anita in Customer Service who informs me that people are buying the 1960′s pen necklace to wear to their season premier costume parties. Who are these fabulous people and why haven’t they invited me?

It’s still a little embarrassing to admit that we discovered the show due to it’s fans (of which we now proudly count ourselves, of course) who were calling us asking, “Where can I get Joan’s pen necklace?” These er, mad fans actually scared us at first, but we recovered.

We even threw a Joan Holloway lookalike contest, remember?

Ah, the good old days.

Will you be Mad Men-partying on Sunday?

Keeping Your Love (Knot) Down

Posted on March 9, 2009 by Jen

In the past few months, I’ve noticed the re-emergence of a vintage jewelry trend that I love – the Love Knot Earring.

In January, Bust Magazine featured the 1928 Jewelry’s, Antiquities Couture Love Knot Earrings in an article on Joan Holloway & 1950′s Style. On Valentine’s Day, I saw “Confessions of A Shopaholic,” did anyone else that saw this film notice that leading ladies over the age of 35 were wearing petite love knot earring studs? Even this morning, I noticed an article in USA Today about “Retailers Widening Options, including More Modest Clothing.”

So I can safely say, that the classic Love Knot is back. They are vintage-inspired (yet modern), elegant, classy and modest. The Antiquities Love Knot earrings are nickel-free, made in the US and only $28.00. Now how is that for frugal, fashionably glam?

Vintage Joan Holloway Style On A Budget

Posted on January 30, 2009 by Jen

Two of our most favorite 1928 Jewelry pieces made the Feb/March issue of BUST magazine, yes – the beautiful one that has the bombshell Amber Tamblyn on the cover.The magazine featured a stunning DIY lay out of how to achieve the beautiful Christine Hendricks’ look on AMC Mad Men.

Just remember Holloway-inspired women, you can wear your vintage bling anywhere, with anything – except when the light go off…a lady always removes her jewelry for private occasions.

Featured:

Antiquities Couture Love Knot Earrings: $28.00
Gold Tone Vintage Style Pen Necklace: $20.00

Joan Holloway Wannabe’s… CONTEST

Posted on October 24, 2008 by Jen

A large number of ladies ordering the 1960′s Inspired Pen Necklace from 1928 Jewelry have been commenting that they are going as Joan for Halloween. This leads me to wonder, “Who are these fabulous fashionistas?” And, “How can I get them to send me their pictures?”

Hello, contest time anyone?

In honor of all you 60′s stylin’ retro ladies, we are giving away one of our highly desired pen necklaces, this one accented with lovely violet crystals!

That’s right ladies, for those of you brave souls who will be wearing your Aquanet sprayed red haired wigs, bullet bras and cat eye makeup… Get a picture to us by midnight 11/14/08 and on November 19th we will announce our winner! (Who will be judged by me, my boss and some random guy down the hall.) Entries will be judged on creativity and interpretation, so even if you’re not a dead ringer for J.H., send in your pics, you just might win!

How to enter:

Send us a photo of you as Joan Holloway to: jenb.1928@gmail.com

Hope you are the best of the bombshells!