Jewelry Blog by 1928

For over 40 years, 1928 Jewelry, has created stunning reproductions of vintage costume jewelry. Some of our designs are born from the creative minds or our design team but many collections have been inspired from ornate, sometimes over the top costume jewelry pieces created in the mid-2oth century.

When researching a piece I found at the Fairfax Flea Market this past weekend, I stumbled upon Sherri Duncan‘s website.

I’d never heard of Ms. Duncan before a serious, in-depth Google search. But thanks to good old Google – low and behold, she was there! The costume jewelry expert of my dreams! This woman had serious taste in costume jewelry, from Hobe to Dior, Miriam Haskell to Chanel, she had it! It was honestly the Haskell piece that made me love her.

Duncan has written an amazing coffee table book about her costume jewelry collection called Jewels of Passion. The hardcover, glossy page book features 175 pages of beautiful vintage to antique costume jewelry collections. For anyone who loves costume, or just loves jewelry in general, it’s a must own. And yes, you can get it through Amazon, what iconic fashion book isn’t?

To learn more about Sherri, you can visit her jewelry site, she even has a few of the pieces for sale!

Tagged: chanel, christian dior, Costume, fashion, hobe, jewelry, marketing, miriam haskell, sales, sherri duncan, Vintage

A few months ago, Sonia White joined our company as Creative Marketing Director. Sonia, came from the television show, Clean House. Almost all the women who work at 1928 are in love with Clean House (and every other show on the Style Network). About the time  Sonia started working at 1928, we’d just launched our statement necklaces collection.

When Sonia made it it possible for us to have the opportunity to accessorize the Clean House girls for the upcoming season, we all screamed “Niecy needs 1928 bling! Trish too!” And off to blinging she went.

Our fashion lesson from this season of Clean House: EVERY WOMAN NEEDS COPPER & TOPAZ.

Here’s our polyvore set dedicated to Niecy’s impeccable personal style.

Clean House’s Niecy Nash

Here’s Our polyvore set dedicated to Trish’s Southern Charm.

View 1928 Jewelry for Clean House Collection

Tagged: clean house, fashion, jewelry, marketing, niecy nash, television, trish suhr

I’m always amazed by the women that wear our jewelry. The all possess this innate ability to take a piece and make it theirs and mold it to fit their own personal style.

I find myself saying, “WOW! How did you figure that out? I never in a million years would’ve thought to pair pair that earring with that necklace.” The women that wear 1928, 2028 or Antiquities Couture use their accessories to tell the story of who they are and what their personal style is.

Melissa Pierce

Melissa Pierce is an amazing woman whom I had the distinct pleasure of accidentally living with at SXSW this year (in a posh, upscale hotel of course). Don’t call her a mommy blogger, she won’t identify with the term (she may just cut you). She is female documentary film maker making a movie called Life In Perpetual Beta. In the film, she poses the question of: Is A Planned Life Worth Living? She interviews some of the most brilliant minds in business today, including Zappos.com CEO Tony Hsieh, Social Marketing Guru & Author Seth Golden, Twitter Founder Evan Williams. Melissa prefers her 1928, shaken with extra “blingy hotness”.

Shira Lazar

Recently nominated to the list of LA’s People To Watch in 2009 (via LA Weekly), Shira Lazar is a force to be reckoned with. Shira is known for  for her media work on KTLA, NBC, CBS and the Reelz Channel. She saw the rise of the web early on, she embraced new media and has become “the human manifestation of the convergence of tech and entertainment” (Alexia Tsotsis). Shira, who just *happens* to be the stepsister of American Apparel’s Dov Charney, is causing quite commotion in Los Angeles with her avante garde reporting style. Best of all, she rocks Macy’s 2028 Jewelry with just about everything she wears – on camera and off.

Tara Hunt

Tara Hunt gives the term business savvy female entrepreneur a whole new meaning. Author of the soon to be released book The Whuffie Factor: Using Social Networks To Build Your Business, Tara gives her audience (speaking, written or in pictures) a no nonsense explanations of how companies can use social media to build brand awareness, equity and customer loyalty online. She even has amazing PowerPoint presentations that you can download on SlideShare to help your company understand social media. 1928 Jewelry was proud to be her jewelry sponsor this year at the SXSW Interactive Festival in Austin, TX.

Stephanie Agresta

Stephanie Agresta is another marketing guru sans brilliant business woman who loves the Antiquities Couture & 2028 Jewelry lines. We love Stephanie’s business style; practical and holistic. She helps clients navigate through the complexities of online marketing with one-on-one consulting and develop plans that promote their products and services through social media. She’s the brains behind Microsoft TechSet events, the InternetGeekGirl blog and runs Affiliate Karma (which means she knows affiliate marketing like no one’s business).

Alexia Tsotsis

Most people, unless you’re a Los Angeleno Tech Scene member, may not know the gorgeous, kind and incredibly talented Alexia Tsotsis. Alexia is the newest addition to the LA Weekly’s editorial staff (her work also appears in New York’s Village Voice). Alexia jumped at my radar at a Digital LA event, I finally cornered her at TwiistUp and got to know her. This petite, unassuming girl turned out to be a writing powerhouse. I was floored. I kept running into her in around Los Angeles and finally handed her 1928 Jewelry. I had to have our jewelry on someone that makes a room glow when she walks in. Alexia is just getting started but I expect to see great things from her. Hopefully we get a bit of credit for sparking her ascent up the media ladder.

Tagged: causes, earrings, events, find, jewelry, marketing, movies

When we first made the decision to redesign 1928.com (new site coming in October 2008), I reached out to a good friend of mine Lori Dicker. Lori is an amazing woman (who just happens to own Karma Media Labs, a social media think tank in Los Angeles) to discuss the possibility of her being involved in the marketing component of the job. She was working at home the day I dropped off our RFP. But she didn’t answer the door, Sherman did.

Bull Dog Bracelet

Sherman stole my heart. LA is a land of people who love their pets (I’m convinced more than the rest of country – look at the California weather). Everywhere I go, there are Shih Tzus, Golden Retrievers, Labs, Paris Hilton arm candy dogs and most recently – Bull Dogs.

Sherman reminded me of an idea the design team mocked up just to “see” how it would look. They were these kinda retro, definitely blingy stretch bracelets with the pictures of dogs, cats & horses in them. Of course you know I have a horse bracelet. So I went back to the drawing board and said, let’s try it. And thus, we developed some cute, fun bracelets featuring your favorite and frisky feline friends. My favorite of course: The Sherman Bull Dog Bracelet.

To tie it all together, I brought it back to a local charity we support:

Every month, 1928.com donates 5% of our gross profits to L.I.F.E. Animal Rescue.  For all the items in the Pet Lovers collection we will donate 10%. L.I.F.E. is a non-profit, no kill rescue in the San Fernando valley that finds lifelong homes for dogs and cats.

Tagged: bracelets, charity, dog bracelets, find, marketing

This has been a whirl wind week for 1928 Jewelry, first the Girls In Tech Fashion & Beauty Summit and then the Streamy Awards.

What Are The Streamy Awards?

The Streamy Awards are like the Oscars or Emmys of the Internet. The Streamys honored excellence in Web Television across 24 creative categories, from acting and directing, to editing and special effects.

Web 2.0 effects how all brands engage their customers and including retail. Because of this, 1928 Jewelry was the official jewelry sponsor of broadcast personalities Shira Lazar (CBS/Fox/ABC), Laurie Percival (LALAWag), Anaiis Flox (OmgOmgOmfg), Michelle De Forest (NextNewNetworks) & Amanda Coolong (TechZulu). Female nominees also received statement necklaces from the 1928 Boutique collection.

The convergence of traditional & online news media is no different than the convergence of these two elements in Fashion & Retail. 1928 Jewelry is committed to being at the forefront this marriage. And making sure the iconic, pioneering women shine.

Photo: Ziv Gillat

Macala Wright, Director of Interactive Marketing for 1928 Jewelry wore 2028 Mixed Metals Collection. The Modern Circles Statement Necklace in Silver & Copper Tone is $48.00 & the Modern Circles Earrings are $24.00. Available at Macy’s & online at 1928.com.

Photo: Ziv Gillat

Streamy Awards Host Shira Lazar wore a Kelly Nishimoto dress with 2028 Spring Beauty Collection Necklace. The Vintage Pink Statement Necklace retails for $55.00 and Spring Beauty Stretch Bracelets retail for $38.00.

Photo: Jonathan Dingman

The Streamy After Party: Anaiis Flox wore the Cielo Rojo Crystal Necklace (no longer available) from 1928 Jewelry & Amanda Coolong wore the St. Petersburg Vintage Statement Necklace ($85.00, available online only) and matching Lever Back Earrings ($34.00).

Photo: Jonathan Dingman

The Streamy After Party: Francisco Dao of  Fast Company Magazine, Tony Cohen of iConverdge, Robyn Cohen of Girls In Tech, and Sarah Townsend of Social Vibe. Sarah is wearing Kelly Nishimoto Couture & a not yet release 2028 Jewelry Statement Necklace.

Photo By: Jim Alden

One of my favorite photos, Anaiis Flox & LALAWag.com Gossip Editor Laurie Percival. Both wearing limited edition 2028 Jewelry Statement Necklaces. Sorry, the one Anaiis is wearing is no longer available and the necklace Laurie is wearing will be release shortly. Both women are wearing Kelly Nishimoto dresses.

Photo By: Jonathan Dingman

Shira Lazar & Good Night Burbank Director/Creator Hayden Black.

Photo: Lan Bui, TheBuiBrothers.com

Setting the stage for the awards.

Photo: Lan Bui, TheBuiBrothers.com

iJustine made a beautiful appearance with her iPhone & Twitter “Fail Whale” necklace of course.

Photo: Lan Bui, TheBuiBrothers.com

Lisa Kudrow, Best Actress – Comedy Web Series, nominee.

Photo: Johnathan Dingman

LaLaWag.com editors Sean & Laurie Percival walking the Red Carpet.

Photo: Lan Bui, TheBuiBrothers.com

Tim Street’s French Maids presented the streamy awards.

Photo: TheBuiBrothers.com

Joss Whedon, creator of Buffy the Vampire Slayer, Angel & Firefly, won best comedy series for Dr. Horrible!

Tagged: AVFlox, bracelets, fashion, FrenchMaidTV, Girls In Tech, iJustine, jewelry, joss whedon, LaLaWag, lisa kudrow, macala wright, marketing, photos, statement necklaces, streamy awards

On Thursday, I attended the Girls In Tech, Fashion & Beauty Summit with my bosses Marsha Benaron & the latest addition to the 1928 Jewelry crew, Sonia White. Marsha, Sonia & I were there to support Macala.

Macala, our Interactive Marketing Director, was a panelist on discussion of women who used social marketing to promote and build brand awareness for their companies online.

The conversation was amazing and included:

• Chris Elia, founder of Closet Couture
• Patricia Handschiegel, founder of the 9 Group
• Meg O’Brian, founder of Meg’s Makeup
• Catherine Hickland, founder of Cat Cosmetics & played character Lindsay Rappaport on ONE LIFE TO LIVE
• Macala Wright, the interactive marketing director for 1928 Jewelry
• Maxine Tatlonghari, founder of Vanity Girl Hollywood
• Mediated by Robyn Cohen.

A brief synopsis: Social Marketing is what a company makes it. A fashion brand must consciously engage perspective customers online, they must add value to the forum and social sites that they participate in on a constant basis otherwise they will not reap the full rewards of social media. The top five things that all brands sould learn about are Twitter, Facebook, Viral Video (YouTube), Blogging & White Hat SEO. For more information, you can read Macala’s Retail Marketing Blog.

Tagged: cat cosmetics, catherine hickland, Christine Elia, Closet Couture, fashion, Girls In Tech LA, hollywood, jewelry, marketing, Meg O'Brian, megsmakeup.com, one life to live, Robyn Cohen, Vanity Girl Hollywood, Video