Streamy Beauty Deserves Major Awards

This has been a whirl wind week for 1928 Jewelry, first the Girls In Tech Fashion & Beauty Summit and then the Streamy Awards.

What Are The Streamy Awards?

The Streamy Awards are like the Oscars or Emmys of the Internet. The Streamys honored excellence in Web Television across 24 creative categories, from acting and directing, to editing and special effects.

Web 2.0 effects how all brands engage their customers and including retail. Because of this, 1928 Jewelry was the official jewelry sponsor of broadcast personalities Shira Lazar (CBS/Fox/ABC), Laurie Percival (LALAWag), Anaiis Flox (OmgOmgOmfg), Michelle De Forest (NextNewNetworks) & Amanda Coolong (TechZulu). Female nominees also received statement necklaces from the 1928 Boutique collection.

The convergence of traditional & online news media is no different than the convergence of these two elements in Fashion & Retail. 1928 Jewelry is committed to being at the forefront this marriage. And making sure the iconic, pioneering women shine.

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Photo: Ziv Gillat

Macala Wright, Director of Interactive Marketing for 1928 Jewelry wore 2028 Mixed Metals Collection. The Modern Circles Statement Necklace in Silver & Copper Tone is $48.00 & the Modern Circles Earrings are $24.00. Available at Macy’s & online at 1928.com.

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Photo: Ziv Gillat

Streamy Awards Host Shira Lazar wore a Kelly Nishimoto dress with 2028 Spring Beauty Collection Necklace. The Vintage Pink Statement Necklace retails for $55.00 and Spring Beauty Stretch Bracelets retail for $38.00.

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Photo: Jonathan Dingman

The Streamy After Party: Anaiis Flox wore the Cielo Rojo Crystal Necklace (no longer available) from 1928 Jewelry & Amanda Coolong wore the St. Petersburg Vintage Statement Necklace ($85.00, available online only) and matching Lever Back Earrings ($34.00).

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Photo: Jonathan Dingman

The Streamy After Party: Francisco Dao of  Fast Company Magazine, Tony Cohen of iConverdge, Robyn Cohen of Girls In Tech, and Sarah Townsend of Social Vibe. Sarah is wearing Kelly Nishimoto Couture & a not yet release 2028 Jewelry Statement Necklace.

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Photo By: Jim Alden

One of my favorite photos, Anaiis Flox & LALAWag.com Gossip Editor Laurie Percival. Both wearing limited edition 2028 Jewelry Statement Necklaces. Sorry, the one Anaiis is wearing is no longer available and the necklace Laurie is wearing will be release shortly. Both women are wearing Kelly Nishimoto dresses.

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Photo By: Jonathan Dingman

Shira Lazar & Good Night Burbank Director/Creator Hayden Black.

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Photo: Lan Bui, TheBuiBrothers.com

Setting the stage for the awards.

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Photo: Lan Bui, TheBuiBrothers.com

iJustine made a beautiful appearance with her iPhone & Twitter “Fail Whale” necklace of course.

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Photo: Lan Bui, TheBuiBrothers.com

Lisa Kudrow, Best Actress – Comedy Web Series, nominee.

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Photo: Johnathan Dingman

LaLaWag.com editors Sean & Laurie Percival walking the Red Carpet.

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Photo: Lan Bui, TheBuiBrothers.com

Tim Street’s French Maids presented the streamy awards.

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Photo: TheBuiBrothers.com

Joss Whedon, creator of Buffy the Vampire Slayer, Angel & Firefly, won best comedy series for Dr. Horrible!

Girls in Tech: Social Fashion and Beauty Summit

On Thursday, I attended the Girls In Tech, Fashion & Beauty Summit with my bosses Marsha Benaron & the latest addition to the 1928 Jewelry crew, Sonia White. Marsha, Sonia & I were there to support Macala.

Macala, our Interactive Marketing Director, was a panelist on discussion of women who used social marketing to promote and build brand awareness for their companies online.

The conversation was amazing and included:

  • Chris Elia, founder of Closet Couture
  • Patricia Handschiegel, founder of the 9 Group
  • Meg O’Brian, founder of Meg’s Makeup
  • Catherine Hickland, founder of Cat Cosmetics & played character Lindsay Rappaport on ONE LIFE TO LIVE
  • Macala Wright, the interactive marketing director for 1928 Jewelry
  • Maxine Tatlonghari, founder of Vanity Girl Hollywood
  • Mediated by Robyn Cohen.

A brief synopsis: Social Marketing is what a company makes it. A fashion brand must consciously engage perspective customers online, they must add value to the forum and social sites that they participate in on a constant basis otherwise they will not reap the full rewards of social media. The top five things that all brands sould learn about are Twitter, Facebook, Viral Video (YouTube), Blogging & White Hat SEO. For more information, you can read Macala’s Retail Marketing Blog.