Jewelry Blog by 1928

Did you get a chance to see the vampire-inspired film “New Moon” yet?! It’s been a hit not only with the younger crowd but the mature crowd as well! Vampire fashion is nothing new to us, last April we teamed up with HBO to have a variety of 1928 Jewelry pieces featured on Season 2 of the hit vampire show “True Blood”. There’s something about vintage jewelry that makes a vampire look as chic as ever! Below, are the 1928 pieces some of the cast wore in Season 2.

Currently, a new set of movies has hit the big screens, The Twilight Series, introducing their newest movie just this past weekend, “New Moon”. 1928 is inspired by jewelry from the set of “New Moon” and would love to hear from you! Let us know about a 1928 piece that you believe would have been a hit if placed in the movie. Style #’s or photos are welcomed! Comment below or send them to Our Facebook fan page. Check out our current pick for “New Moon” collection of the week, Shades of Night. Below are some of my favorite pieces from this extraordinary collection. Enjoy!

Tagged: fashion, jewelry, movies, new moon, photos, vampires, Vintage

We (like almost every other fashionista with a blog) have become obsessed with an amazing little site called Polyvore.com. Polyvore is an online fashion community that allows users to create outfits using its social sharing software. Users can visit all their favorite brands’ websites, clip product photos and create various works of art.

In the next few months, 1928 Jewelry is partnering with Polyvore to bring Polyvore users a more integrated accessorizing experience, a few exciting contests and a secret event. We’ve already integrated a feed of all our jewelry and accessories into Polyvore to make stylizing your perfect outfit easier.

Here are a few of the things we’ve created:

We Love Christina

Christina Applegate by 1928 Jewelry featuring 1928 jewelry

La Dolce Vita (for Macala)

Inspired by HBO’s True Blood

True Blood III by 1928 Jewelry featuring 1928 jewelry

Tagged: clean house, Contest, events, fashion, jewelry, Jewelry Contests, photos, television

This has been a whirl wind week for 1928 Jewelry, first the Girls In Tech Fashion & Beauty Summit and then the Streamy Awards.

What Are The Streamy Awards?

The Streamy Awards are like the Oscars or Emmys of the Internet. The Streamys honored excellence in Web Television across 24 creative categories, from acting and directing, to editing and special effects.

Web 2.0 effects how all brands engage their customers and including retail. Because of this, 1928 Jewelry was the official jewelry sponsor of broadcast personalities Shira Lazar (CBS/Fox/ABC), Laurie Percival (LALAWag), Anaiis Flox (OmgOmgOmfg), Michelle De Forest (NextNewNetworks) & Amanda Coolong (TechZulu). Female nominees also received statement necklaces from the 1928 Boutique collection.

The convergence of traditional & online news media is no different than the convergence of these two elements in Fashion & Retail. 1928 Jewelry is committed to being at the forefront this marriage. And making sure the iconic, pioneering women shine.

Photo: Ziv Gillat

Macala Wright, Director of Interactive Marketing for 1928 Jewelry wore 2028 Mixed Metals Collection. The Modern Circles Statement Necklace in Silver & Copper Tone is $48.00 & the Modern Circles Earrings are $24.00. Available at Macy’s & online at 1928.com.

Photo: Ziv Gillat

Streamy Awards Host Shira Lazar wore a Kelly Nishimoto dress with 2028 Spring Beauty Collection Necklace. The Vintage Pink Statement Necklace retails for $55.00 and Spring Beauty Stretch Bracelets retail for $38.00.

Photo: Jonathan Dingman

The Streamy After Party: Anaiis Flox wore the Cielo Rojo Crystal Necklace (no longer available) from 1928 Jewelry & Amanda Coolong wore the St. Petersburg Vintage Statement Necklace ($85.00, available online only) and matching Lever Back Earrings ($34.00).

Photo: Jonathan Dingman

The Streamy After Party: Francisco Dao of  Fast Company Magazine, Tony Cohen of iConverdge, Robyn Cohen of Girls In Tech, and Sarah Townsend of Social Vibe. Sarah is wearing Kelly Nishimoto Couture & a not yet release 2028 Jewelry Statement Necklace.

Photo By: Jim Alden

One of my favorite photos, Anaiis Flox & LALAWag.com Gossip Editor Laurie Percival. Both wearing limited edition 2028 Jewelry Statement Necklaces. Sorry, the one Anaiis is wearing is no longer available and the necklace Laurie is wearing will be release shortly. Both women are wearing Kelly Nishimoto dresses.

Photo By: Jonathan Dingman

Shira Lazar & Good Night Burbank Director/Creator Hayden Black.

Photo: Lan Bui, TheBuiBrothers.com

Setting the stage for the awards.

Photo: Lan Bui, TheBuiBrothers.com

iJustine made a beautiful appearance with her iPhone & Twitter “Fail Whale” necklace of course.

Photo: Lan Bui, TheBuiBrothers.com

Lisa Kudrow, Best Actress – Comedy Web Series, nominee.

Photo: Johnathan Dingman

LaLaWag.com editors Sean & Laurie Percival walking the Red Carpet.

Photo: Lan Bui, TheBuiBrothers.com

Tim Street’s French Maids presented the streamy awards.

Photo: TheBuiBrothers.com

Joss Whedon, creator of Buffy the Vampire Slayer, Angel & Firefly, won best comedy series for Dr. Horrible!

Tagged: AVFlox, bracelets, fashion, FrenchMaidTV, Girls In Tech, iJustine, jewelry, joss whedon, LaLaWag, lisa kudrow, macala wright, marketing, photos, statement necklaces, streamy awards

The Black Card Circle Foundation hosted it’s Black Tie Charity Event at the Ritz-Carlton Residences in Los Angeles, California.

On February 7th, 2009, 1928 Jewelry had the distinct pleasure of sponsoring The Black Card Circle Foundation’s semi-annual black tie event. Supporters and donors alike attended to make a difference supporting the 501(c)(3) Black Card Circle Foundation (BCCF) and the two beneficiary charities for the evening: New Horizons and Project by Project, two IRS recognized 501(c)(3) not-for-profit organizations that promote Self-Reliance and Sustainability. You can follow BCCF on Twitter or via Causes.

The Jewelry – vintage Inspired 1928 Jewelry Collection – Ciejo Rojo.

Hand-rolled cigars, they couldn’t help but remind us of Humphrey Bogart and Casablanca.

The Bling – we shop so much we can speak Italian.

The beautiful Nikola Rachelle performed sultry jazz/ R&B songs with a voice that rivals Adele & Joss Stone. Does anyone know who she really is?

Carlos Santana donated an autographed guitar.

Publicist & Los Angeles Online Personality Amanda Coolong wore vintage couture, Macala’s Manolos and 1928 Jewelry.

Black Card Circle President Lotay Yang & Artist Natasha Heathcoat

Black Card Circle Marketing Director Mike Prasad

What was in the bag? Maserti swag, 1928 Jewelry, Gingi Cosmetics and more!

Courvoisier tastings and hand rolled cigars were on the table that night.

The beautiful Tara Hunt shined.

Photos courtesy of Kerry Moy.

Tagged: causes, charity, events, jewelry, photos, Vintage

While we are preparing for the launch of our new video, photos and website; 1928 have been out and about in Hollywood, beautiful downtown Burbank and the greater Los Angeles area supporting the the women of our business community with swanky, gorgeous and sometimes just over the top – jewelry & sparkly bling.

Last night, 1928 Jewelry’s Antiquities Couture line was worn by:

• Heather Meeker – Director of Marketing for Pelago
• Rebecca Ryan – L.A. Mixers
• Amanda Coolong – Senior News Correspondent for Tech Zulu & MyBeta PR
• Stephanie Agresta – Microsoft BizSpark TechSet Tour
• Rose Arzate – FoRe!
• Desdemona Bandini
• Macala Wright – 1928 Jewelry

Photos: Wm. Mark Salsbury and (CC) Brian Solis, www.briansolis.com, bub.blicio.us.

Tagged: events, jewelry, los angeles, photos

We’ve been silent but that’s because we’ve been coming up with things to tickle your fancy and take that craving for vintage jewelry to a whole new level.

So what have we’ve been up to? Well, if you TWITTERstalk us at all, Jen -  @1928Jewelry / Macala – @Macala, you know that we’ve been buzzing about a certain mysterious, exciting photo and video shoot. Well Monday, it went down – We did it.

Girls – What Did You Do?

What happens when you mix 10 crew members + 2 beautiful models + 1 marketing director + the hottest tech publicity correspondent in Los Angeles with passion, five gallons of coffee and a 12 hour day?  You start to redefine a brand.

New Directions – Vintage Inspiration

Our spring collections are simply amazing and beautiful. They are more inspiring than ever; possessing the vintage romance typically found in 1928 lines, but the designers have added new whimsical embellishments to certain pieces and dramatic contrasts to others.  “Expect the unexpected” is all you can say to someone as each of the new lines launch over spring.

Don’t worry, we will still maintain the vintage 1928 Jewelry style – we would never compromise that!

Fresh Perspectives

When we planned this, I knew we had to work outside our traditional box. So I called in Inez Lewis, one of the West coast’s most talented photographers. We worked hard and were barely able to breathe at times. Just as we thought we were able to drop from exhaustion we would get another wave of inspiration, and that inspiration pushed us through – another outfit, 30 minutes of big hair, big eyes, six bracelets, one necklace and a pair of earrings – to get the next shot or sequence.

New Concepts – Jewelry

Most of the photo and video shoots I’ve done in the past have been well scripted out and developed. I am a stickler for detail and leave little room for snafus and surprises. But this one I left open – we needed a fluid, flexible set. Spontaneity needed to be able to take the wheel and drive this – someone had to be able to say, “Oh my gosh! That that! Take it and run with it!” And what did that bring? We were able to test new jewelry concepts and products. The piece featured above is one of those things, not characteristic of 1928 or 2028, but something new and different. It is something  I put in the vein of “dark couture” and wanted it to have a harsher edge. The piece by itself does that, but when added to the vintage inspired Black Halo Satin Lace Dress from Lindsay Lou, it’s soft and sophisticated. Who would have known until we did it?

Excitement In The Air

There’s excitement in the air, and it’s not the holiday season. There are new faces, new happenings and all kinds of new things coming. Myself – Macala – and everyone at 1928.com are excited to introduce, or reintroduce, you to our jewelry and our modern take on vintage style.

My Best,
Macala

Tagged: 1928 jewelry, jewelry, photos, Vintage